“Universities must spearhead the 2030 Agenda”, by Cristina Gallach
Past and future of the 2030 Agenda
"How do we create a global image with which to identify the Agenda? We turned to a philanthropist, one who is a great communicator, and who helped us identify a team of people who really provided great support in the design. And we made the right move in having the Secretary-General ask the whole system – agencies, funds, programmes, the whole UN family – to adopt the brand, and for it to be the only brand for this sustainable transformational development. We've managed to turn an image that was created in 2015 into an international global image."